15 September 2022
Campaign and end-of-season discounts are now indispensable. In this period, wherever you turn your head, you will encounter great discounts.
E-Commerce Campaigns: The Favorites and What You Can Do
There are two beauties of frequent recurring promotions in eCommerce. First, it helps you prepare for the new period by overselling stocks. Secondly, it helps consumers have the products they want for much more affordable prices.
As business owners, you have to follow trends whether you like it or not. Because your competitors do not miss any opportunity for sales. For this reason, discounts are offered to customers with different alternatives to increase sales.
Of course, while creating your campaigns, discounts and promotions in order to increase sales in your business, you should first focus on your goals and decide why you want to do campaign work. For what reason will you do this work?
For Overselling Stocks
The first thing that comes to mind is buy 3 - pay 2 etc. With campaigns, you can both oversell your stocks and generate income for your business.
To Increase Loyalty of Existing Customers
By defining special campaigns for your customers, you can provide alternatives such as advance information, gift coupons, free shipping for a certain amount and your customers will continue to prefer you.
Due to End of Season / Seasonal Discounts
If you need to offer an advantage to the customers in order to turn the remaining products into cash, you can provide the necessary cash flow for the new products needed through these promotions.
To Get New Customers
You can attract the attention of your potential customers by making announcements on social media (facebook, instagram, google, etc.).
To Increase Sales
If you give discount on your prices, this will undoubtedly increase your sales amount. Discounting can also help attract new customers.
While managing this process, you should not forget to review your costs. You need to have a regular system for these processes. What are your purchase and sale prices for the products? What is the turnover rate for your products in stock? Which of the products you sell is more preferred? You must act in accordance with this information throughout this work.
The accounting program you use for these transactions (for example, WOLVOX ERP) will greatly help your business. (So you can apply campaigns from the right products, meet the demand with the right stock conversion, and increase your competition by calculating the costs directly?
After all these processes, by making your promotion definitions through the e-commerce program you use, you can both increase your profitability and achieve your targeted results with the right steps.
EXAMPLES OF CAMPAIGN WORK THAT CAN BE SUCCESSFUL WHEN PLANNED CORRECTLY
In the Form of Cross Selling
You can offer a special discount advantage (free shipping, etc.) if the products you sell are purchased together with a less preferred product.
According to Purchase Quantity
In this way, the price of a product per kg is 5 USD, for purchases of 10 kg or more, the product is 3 USD per kg. This method not only makes your job easier if you have a stockpile, but also increases the total purchase amount of your customers due to its attractiveness.
Seasonal Discount – Limited Discount
If you have winter/summer products, you can oversell the stocks and earn income by applying promotions with an attractive price/quantity advantage. In addition, if your customers see a time limit, they will rush to buy that product.
Detailed information about all these processes, using the campaign and promotion definitions found in e-Commerce programs, is here. You can perform the tasks without any hassle.
By integrating with your program, stock, order, profitability etc. You can also easily manage all processes.
To have information about all our services, you can contact us via our phone number +90 444 40 80 or through LimonDesk (live support). By spending just a few minutes, you can fill out our form and try our free demo panel, which will be specially created for you, for 15 days.
We are pleased to assist you with any questions you may have. Hope to see you in better days.