15 june 2023
In this week's article, we will have a look at the features that an e-commerce site should have on the payment page in order not to miss customers coming to the payment screen.
Dozens of new e-commerce sites are established every day. People are trying all ways to increase their sales regardless of their location. With more different products, social media ads, and various promotions, they are constantly striving to get a piece of the pie every day. But would you want your customers to leave your site at the checkout stage after you have done everything?
To put it bluntly, the very thought of it is disturbing. Isn't it?
Number of Installments and Payment Options Information
First of all, you should ensure that your payment page includes all necessary information, that your payment page clearly gives all the details about the installment options and which payments you accept. You can even take things for granted and record the information on the product description pages to eliminate any question marks in your customers' minds. Thus, your customers will not encounter unpleasant surprises.
SSL Certificate Usage
On an e-commerce site with an SSL Certificate, user information is securely stored and protected against access by third parties. You can show these certificates on the payment pages and create the perception that your customers can shop safely. Sites with SSL certificates can also display the relevant documents at the bottom of the site.
3D Security System Option
3D Secure or 3D Security, which provides customer security during online shopping over the internet, is one of the most important issues that customers care about. 3D security, which prevents shopping without approval, is an important feature that e-commerce sites must have. You can enable your customers to shop safely by allowing them to use this feature.
Distance Sales Contracts
You should include a distance sales contract in the payment area where you clearly state all terms to your customers at the time of payment. All sites that legally sell online must have a distance sales contract. Sites without relevant contracts will create an unsafe impression on customers and may cause the cancellation of the sales transaction.
Remember that every experience you make easier for your customers on your site will spread from word of mouth and increase your shopping and visitor numbers day by day. You can get information about the processes by meeting with AKINSOFT expert team and you can decide by trying our packages for free.