19 January 2021
Hello;
In this article, we will try to give you information on the importance of mobile applications in creating customer loyalty.
We live in an age in which the customer profile is predominant, constantly waiting for fast return from business owners, impatient and constantly demanding innovation. When people have a question in their mind, they want to find an answer by communicating immediately.
For this reason, it is commonplace for many successful companies to establish call centers and use live support services. Why? Because we are customers and want to reach. What if we can't reach? Then we restart the process by contacting other businesses. In other words, we shop from a company that we can reach easily and find answers to our questions and has good communication.
We Are Experiencing a Transformation Based on Mobile Device Usage
Today, we know that 60 million smart phone usage in Turkey. The vast majority of these devices have an internet connection. Therefore, it is very normal for people to do almost all their processes on their smartphones. The changing habits of these potential customers and the devices they use affect the income sources of the brands. In the past, the majority of the income from online commerce was through the web and mobile sites, while the rate of shopping through mobile applications is increasing.
Actually, We Are Not Strangers to Mobile Applications
Nobody wants to get up or use a different tool to complete a process. Therefore, it is very normal to communicate, pay bills, order food and shop through mobile phone applications.
The Most Important thing Is To Ensure That Your Mobile Application Is Used
As such, with the increase in the rate of mobile device usage, businesses that see that the majority of sales come from mobile applications, invest in this field, build their loyal audience and seek a way to increase their sales. If you have a look around you, you can see that all big companies design their sales and campaigns through their own applications. So, designing an application and having it downloaded by the customers is not the most important thing. The main thing is to find a way to get the customer to somehow keep that app on their phone without deleting it.
Think of it this way; The person who downloaded your mobile application probably knows your company and has information about your products. If you are a company that analyzes your customer data correctly (you should find a way to analyze it if you are not), you should prefer to keep them in your system by offering advantages to your customers. This is much less costly and easier than finding new customers.
Your Mobile App Helps You Analyze
"Who is your customer, what are their age range, what they like, what is their price scale and how often they shop?" You can increase customer loyalty by analyzing such information, producing special campaigns and promotions for them, tracking their special days, and displaying appropriate product advertisements at the right time. If you still do not have a mobile application specific to your company (why not?), we recommend you do a research.
By contacting us, you can have a designed mobile application (IOS & Android) suitable for your company profile, and let your customers download it via Google Play Store and App Store. These applications will be able to receive payments and orders, help you respond quickly to questions, manage your campaigns and promotions, etc., and will be more useful than you think. You can see the features of our mobile application here.
For support and consultancy services, you can contact our expert team by calling +90 444 40 80. Or, take a few minutes to fill out our form and review our free demo account for 15 days to find answers to your questions. Hope to see you in our new article.