02 September 2022
Hello,
In this article, We will try to give information on the question, "what are the issues to be considered when organizing a giveaway on social media accounts?"
You may have come across that giveaways are held on Facebook and Instagram, which are frequently used social media platforms. Many e-commerce site owners or single users organize giveaways to increase their sales by increasing the number of followers on their social media accounts. So what should be done to get the maximum efficiency from these giveaways?
Tips for Your Giveaways to Succeed
In fact, the main purpose is to increase the number of active potential customers in your own database, to show them your new products and services and to create your loyal audience with product promotions. So don't forget to ask them to like your account(s) as a priority condition. If you pay attention to the points mentioned below, you can catch the interactions you want from your activities in a short time.
Determine Your Strategy
You should determine which of the purposes you are doing, such as being at the top of the discover section by getting likes and comments, and gaining followers, and create a participation / sharing structure accordingly.
Keep Participation Conditions Simple
Don't make the mistake of forcing your followers to like multiple pages and posts. The vast majority of people who see your giveaway probably won't want to deal with that much detail. For example, the work where it is enough to like the post and tag 1 friend will provide a great interaction.
Use the Right Image for the Announcement
Choose an image that is understandable at first glance and easily perceptible for the product you are organizing the giveaway.
Let The Giveaway Period Be Limited To A Few Days
The recommended timing for the giveaway is an average of 3 days. Giveaways longer than 3 days will not attract the attention of your followers.
Gift a Popular Product
One of the biggest mistakes companies have made is to gift their unsold products to their followers or to give coupon codes as a gift. Such prizes are generally not of interest to potential participants. If real success is desired, it would be much more accurate to gift the product with the most sales.
After creating your loyal customer base, you will need to organize different activities to keep this interest alive by organizing promotions and campaigns for them. By using our promotion module in our e-commerce packages, you can mobilize your customers by offering different popular promotions at certain times.
Remember that you need to research thoroughly and try new ways to get maximum efficiency. You should find the system that best fits your structure and adapt it to your own systems.
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